ElMenus

Elmenus is an Egyptian food discovery and ordering platform founded in 2011, built to help people explore restaurants and order with ease. Following a leadership transition in late July 2025, the brand entered a renewed phase focused on momentum, relevance, and growth.

Phone showing an Elmenus Instagram post with a 50% off fried chicken offer, propped on a red velvet sofa

We joined during this re-entry chapter to overhaul Elmenus’ digital execution across social media, content, strategy, and media buying. The work centers on rebuilding affinity through localized, high-energy storytelling that showcases the breadth of the restaurant network, supported by performance-driven acquisition campaigns designed for efficiency and scale.

Phone showing the Elmenus Instagram profile and post grid, lying on a red velvet sofa against an orange backdrop
Elmenus winter post: a hand pulls a photo of friends in beanies and puffer jackets eating burgers from a red postbox
Elmenus post saying 'we'll reach you': a delivery rider on a red motorbike rides through rain past the pyramids
Elmenus post: the app's book logo built from red and white toy bricks, marking 300+ restaurants joining in 2025

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